Logo & Branding Design for York Businesses & Brands
I’m a freelance logo and branding designer in York. I’ll ensure your company or brand makes the right impression.
I’ll design a logo or visual brand identity that resonates with your target audience, captures the essence of your business or brand, and makes a memorable impression.
If you’re planning a full social media marketing assault using Facebook and Instagram then I also design and produce branded social media templates to give your company that ultra-slick, consistent look across all customer touchpoints.
A well-designed logo and consistent brand identity do more than just look pretty—they build trust, create recognition, and convey professionalism. For small businesses, it’s often these subtleties that make the difference between standing out and blending in.
Discover below how my logo and branding design process results in memorable visual identities and happy clients. 👇
I’m the PHASE-starter, Twisted PHASE-starter
Discovery Phase
Creating a logo or visual identity is more than just picking colours and typefaces—it’s about understanding what makes your business unique and translating that into a design that speaks for your business or brand.
We’ll kick things off by digging into your brand’s purpose, values, target audience and competitors. We’ll also explore how you’d like your brand or business to be perceived and where your branding will need to be applied.
I’ll also work with you to understand any specific requirements or stylistic preferences you have, ensuring we’re both on the same page before a single line is drawn.
Do Not Disturb: Designer at Work
Logo & Branding Design Phase
Based on the discovery findings, I’ll create a cohesive logo and visual identity that reflect your business or brand’s personality.
Each element—whether it’s a bold logomark or a minimalist wordmark—is crafted to become the memorable face of your business or brand and to differentiate it from your competitors.
“Colin somehow manages to take what is in your head and turns it into something you never thought was possible! Since opening, I have people complimenting both the branding and website on a daily basis. ”
— Georgia Rae, Co-owner Rae & Rae Opticians, York
Drumroll… Ta-Da!
Solution Presentation Phase
Once the design is ready, I’ll present it to you via a pre-recorded video walkthrough.
I’ll present one logo (or one complete visual brand identity solution) and invite you to provide feedback.
Why do I present only one? The Discovery Phase provides me with all the information I need to create the right solution for your business or brand.
Along with hearing my rationale for the proposed solution, you’ll also see mockups showing how the brand identity works in various real-world applications, to help you see the visual identity in action.
Refining & Finessing
Feedback & Revision Phase
Armed with a copy of the presentation, you’ll have time to absorb my proposed solution and then provide me with your feedback.
Feedback is a big part of the logo and branding design process, and I’ll incorporate your comments to provide a revised version to ensure the identity is true to the values of the brand and also feels right for you.
“Just had a wonderful logo and brand created for us by Colin. He interpreted the brief in a very creative fashion, and we really love the result.”
— Owner, The Yorkshire Collection, York
Brand kit Incoming!
Brand Assets Handover
With the design finalised, I’ll provide you with all the files you need—logo variations, colour codes, and a handy brand guidelines document to ensure that your brand looks sharp and is applied consistently across all platforms and touchpoints.
But this isn’t necessarily goodbye.
Puttting Your Branding To Work
Marketing Collateral, Website, Packaging
Your business or brand now has a sparkly new logo and visual brand identy—congrats!
If you need flyers or brochures, posters or banners, a website or packaging or social media templates, then who better to produce your marketing collateral and online presence than the guy that designed the brand identity!
“We are delighted with the new brand—it is absolutely spot on, and gives us clear direction and presence.”
— Beachcomber Commercial Director
Why Good Branding Matters
When you have a high-quality visual identity that’s consistent across every touchpoint—from your website to your business cards—it tells potential clients and customers that you’re serious, polished, and here for the long run.
And let’s face it—who doesn’t want their business to look the part?
Logo & Visual Brand Identity Design for York Businesses
A selection of logos and visual identities I’ve designed.
