Golf Balls Branding: Teeing Up Encore’s Market Presence
Project Overview
Encore Golf Balls was already selling recycled golf balls on Amazon and eBay when they contacted me to provide them with a strong brand image and packaging design to help differentiate them from competitors in the used golf ball market.
The brief dictated that the logo should use established styles associated with golfing products and — other than the brand messaging — the identity should not lean into environmental iconography or themes.
After the successful launch of the branded packaging on Amazon (aided by a video advert), Encore asked me to produce novelty packaging for their gift product and e-commerce website to help maximise margins.
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