Golf Balls Video Advert: Driving Sales on Amazon UK

Video & Motion Graphics
Written By Colin Boyter
 

Project Overview

Before selling directly from their website, Encore Recycled Golf Balls used Amazon UK and eBay as their main selling channels. As part of their promotional efforts on Amazon, Encore asked me to produce a short video advert that would appear in interstitial advertising space they had booked on relevant Amazon category pages and search results.

I started the project by storyboarding the video using their USP and product line-up as cues for content and Encore were keen for the video to also show their cleaning process.

With the storyboard approved by Encore, I proceeded to produce the video using licenced stock footage and animated 3D product shots. The background track I selected was chosen for its upbeat and funky vibes!

 

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