Day Nursery Branding: A Fun, Upmarket Visual Identity

Little Peanuts Day Nursery Promotional Video

Project Overview

Little Peanuts opened its doors in September 2020. Prior to opening, while work was being done to convert the interior of the building from standard office space in a village near York to a fully functional day nursery, the owner asked me to provide a “fun and upmarket” visual identity for their exciting new venture. With my proposed identity enthusiastically approved, I was then tasked with producing various marketing and promotional materials to help publicise the launch. A website needed to be live so that marketing materials could direct interested parents to further information and an enquiry form to register their interest.

Stock imagery was initially used in the pre-launch materials. A year later I was asked to update the website and prospectus with original photography along with the production of a promotional video that showed not only the fantastic rooms and facilities inside the nursery but the expansive grounds, forest school and outdoor structures and play areas.

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