Trade Show Materials: Promoting Mixologist’s Garden
Project Overview
Mixologist’s Garden, producers of freeze-dried fruit for use as a drinks garnish, required marketing collateral to support their presence at a travel retail trade show in an attempt to sell their products into duty free stores.
I’d previously designed a brochure for the brand so was asked by their marketing team to design a spread for the trade show brochure and a lightbox poster and roller banner for the trade show floor.
My designs used existing product image assets, the brand typography and colour palette and some new point-of-sale mock-ups I was commissioned to produce.
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