CrossFit Gym Website: Powering Dominus’ Online Presence

Project Overview

The owners of Dominus CrossFit gym came to me looking for a new website. As part of the discovery phase, I met with Dominus’ Management Team and their designer to discuss the issues with the current site and goals for the new site. Their current website was produced in-house and, although serviceable, it was felt that it did not represent the gym in its current form nor was it presenting the gym in its best light, which might have been preventing potential new members from considering Dominus.

I was keen that the new site provided introductory CrossFit information to show curious members of regular gyms how CrossFit is different, a comprehensive list of classes and facilities, plenty of glowing testimonials from current members, lots of photos of the gym and its members, a comprehensive FAQ and a clear call to action to encourage visitors to try the Beginners CrossFit Induction.

As part of the project, I spent time at the gym taking photos (and video) that showed the variety of members, the fantastic camaraderie and fun they have and the various classes and facilities on offer.

According to the management team, since the launch of the new website, the amount of new members has significantly increased. 😃

“Love our website. Colin went above and beyond to capture the true essence of our business. Truly blown away with the results and can’t thank him enough!”

Rich Taylor, Co-Owner, Dominus CrossFit