Skateboard Branding: Rolling Out Cool Designs for Cruisers
Project Overview
My client had determined that the key to differentiation in the crowded ‘cruiser’ skateboard category on Amazon UK was strong branding and high-quality product imagery. The branding and messaging needed to appeal to parents and grandparents looking to buy cool gifts for the 7-16 age range or teens/young adults looking for an entry-level mini-skateboard to get them about town.
I was tasked with creating a suitably cool identity for the brand, the product packaging, product photography and product imagery for use on Amazon UK listings.
The project required me to liaise with the factory in China where the product was manufactured.
Fun fact: the waveform design on the box is the actual waveform from a popular skate-related rap track!
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