Data Platform Brochure: Showcasing Retail Advantage

Project Overview

My client for this project needed a brochure for their appearance at a trade show where they were publicising their new retail data platform. The brochure was 180x180mm and consisted of 16 full-colour pages. The client provided a rough outline of the content along with some information about their product. I reworked some of the copy and messaging to provide a more compelling presentation and provided new copy and messaging to help the messaging speak to the target audience.

At the point that the client initially approached me for assistance with the brochure, I felt that the product branding and identity lacked focus. I suggested that naming the platform would help its identity in the marketplace and improve its memorability with prospects and clients alike. The company liked this idea and proceeded to give the platform a name based on one of my suggestions.

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